The African diaspora sends home tens of billions of dollars a year. Increasingly, that flow is shaping commerce at home in the United States too. Diaspora shoppers are buying the products of home from U.S.-based vendors, and diaspora founders are building the brands and platforms to make it possible.
From remittance to marketplace
Where families once sent money for relatives to buy goods locally, they now order those same goods from diaspora-run brands and U.S.-based vendors who source directly from across Africa. The products reach their doors in the United States; a fair share reaches the makers.
The diaspora is not a market. It is a distribution network.
